Growing online sales, and making sure they pay.
Online strategy, e-commerce platforms, online fulfilment, digital marketing
Built e-commerce channels for Hunting & Fishing NZ, EziBuy, Briscoe Group and All About a Girl. Led the team that took Briscoe Group's online revenue from $6m to $80m. Over four of those years the online profit margin doubled, from 7.2% to 14.0%.
Finding more of the right customers, and keeping them.
Acquisition, retention, loyalty programmes, customer insights
GM Customer Insights at Briscoe Group, building the tools that put customer data in front of the board and executive team.
Buying the right amount at the right time, so cash isn't sitting on a shelf.
Merchandise planning, demand planning, inventory management
Merchandise planning manager at EziBuy. Responsible for inventories of $30m.
Does your marketing pay for itself, and are you charging enough?
SEO, SEM, GEO, digital and social marketing, promotions, pricing
Managed marketing at Briscoe Group, and tested pricing with A/B tests and experiments. Ran a print tender for promotional mailers that cut costs by 18% and shortened lead times.
Getting product to where it needs to be for less, with service that holds up.
International supply chains, freight, distribution
GM Supply Chain at EziBuy and Briscoe Group. At Briscoe Group, fulfilment wages fell from 8.4% of online sales to 7.7% as sales grew, and two-day dispatch held at 87% while volume grew 13%.
Choosing the right system, getting it working, and using AI where it pays.
System selection, implementation, data and reporting, AI
IT Manager at EziBuy, then led e-commerce platform selection at Briscoe Group. Built live planning systems for a retailer and a product business.