Before you spend on AI, get the first diagnosis from someone who has run a business. I tell you where AI belongs in yours, and where it doesn't, then I build what's worth building. More than twenty-five years in senior commercial roles, including GM at Briscoe Group and EziBuy.
Slow decisions, overlapping initiatives, plenty of activity without enough progress. There's no shortage of AI pilots, dashboards or reporting, but not enough shared understanding of what matters. Different teams see different truths.
A subscription and a login, with no view on which decisions matter to your P&L.
I work out where AI belongs, then build it, because I've carried the numbers in a business like yours. Evolve itself runs on AI agents, so I use what I sell.
Strategy decks and governance roadmaps. They leave before anything reaches production.
Where data and AI move your numbers, and where they don't, ranked by value, effort and risk.
A prioritised plan: the few AI opportunities worth doing, in order, with the first move named.
I build the first high-value AI use case and put it into production, where the business uses it.
Senior judgement on retainer, a few hours a month, on the decisions your business can't make alone.
“I always go back to the old story ‘you don’t know what you don’t know’, and this sums up AI for me. As an established business owner of 20+ years, I have navigated the waters pretty much by myself and always wondered if I should be doing more. I have tried at least three marketing firms that over-promised and under-delivered. Then along came Dave, with his huge AI knowledge that blew me away. The amount he knows, and how he explained it in everyday language, got me interested. Now that we are fully invested, I can’t wait to jump online and see what my new ‘best friend Helena’ has to say for the day. She’s there 24/7 and can do all my emails and Facebook posts in minutes. She even speaks my language. At 72, I really think I have the winning edge on all my younger competitors.”
I start with a diagnosis: where data and AI will move your numbers, and where they won't, ranked by value, effort and risk. Then a prioritised roadmap. Then I build the first high-value use case and put it into production, where your business uses it.
Senior data and AI judgement on retainer, a few hours a month, without hiring a full-time executive. I make the calls with you that your business can't make alone.
Not everywhere. The diagnosis says where AI won't pay as clearly as where it will, so you only spend on the parts worth building.
Me, Dave Hughes, from diagnosis to build. I've spent more than 25 years in senior commercial roles, including GM at EziBuy and Briscoe Group, where online revenue grew from $6m to $100m.
Yes. I'm based in Palmerston North and work with businesses across New Zealand and Australia.
Answer any of these in a few lines. I'll reply with where AI would and wouldn't help, and what it would take.
You'll deal with me, not an account manager.