Most businesses sell plenty and can't see where the profit goes. I find the leaks in your pricing, promotions and costs, then fix what's worth fixing. I use AI where it earns its place, and I'll tell you where it doesn't. More than twenty-five years in senior commercial roles, including GM at Briscoe Group and EziBuy.
Pricing drifts. Promotions cost more than they return. Costs sit unreviewed for years. There's no shortage of activity, dashboards or reporting, but not enough shared understanding of what moves profit. Different teams see different truths.
A subscription and a login, with no view on which decisions matter to your P&L.
I work out where the money leaks, then fix it, using AI where it pays, because I've carried the numbers in a business like yours. Evolve itself runs on AI agents, so I use what I sell.
Strategy decks and governance roadmaps. They leave before anything reaches production.
Where your profit leaks, and where AI helps fix it, ranked by value, effort and risk.
A prioritised plan: the few fixes worth making, in order, with the first move named.
I make the first high-value fix and put it into use, where the business uses it. Often AI, sometimes not.
Senior judgement on retainer, a few hours a month, on the decisions your business can't make alone.
“I always go back to the old story ‘you don’t know what you don’t know’, and this sums up AI for me. As an established business owner of 20+ years, I have navigated the waters pretty much by myself and always wondered if I should be doing more. I have tried at least three marketing firms that over-promised and under-delivered. Then along came Dave, with his huge AI knowledge that blew me away. The amount he knows, and how he explained it in everyday language, got me interested. Now that we are fully invested, I can’t wait to jump online and see what my new ‘best friend Helena’ has to say for the day. She’s there 24/7 and can do all my emails and Facebook posts in minutes. She even speaks my language. At 72, I really think I have the winning edge on all my younger competitors.”
Usually in pricing that has drifted, promotions that cost more than they return, and costs nobody has reviewed. I measure the leaks first, so we both know what's real, then fix what's worth fixing and use AI where it earns its place.
I start with a diagnosis: where your profit leaks, and where data and AI will help fix it, ranked by value, effort and risk. Then a prioritised roadmap. Then I make the first high-value fix and put it into use, where your business uses it. Often that's AI. Sometimes it isn't.
Senior data and AI judgement on retainer, a few hours a month, without hiring a full-time executive. I make the calls with you that your business can't make alone.
Not everywhere. The diagnosis says where AI won't pay as clearly as where it will, so you only spend on the parts worth building.
Me, Dave Hughes, from diagnosis to build. I've spent more than 25 years in senior commercial roles, including GM at EziBuy and Briscoe Group, where online revenue grew from $6m to $100m.
Any business with a problem to solve, most often one where profit is leaking in pricing, promotions or costs. If you're not sure you fit, tell me about your business and I'll say so straight.
Yes. I'm based in Palmerston North and work with businesses across New Zealand and Australia.
Answer any of these in a few lines. I'll reply with where the money is leaking, where AI would and wouldn't help, and what it would take.
You'll deal with me, not an account manager.