evolveData & AI
Data & AI, led by a senior operator

Where in your business should AI go?

Before you spend on AI, get the first diagnosis from someone who has run a business. I tell you where AI belongs in yours, and where it doesn't, then I build what's worth building. More than twenty-five years in senior commercial roles, including GM at Briscoe Group and EziBuy.

The operating line: online revenue at Briscoe Group, on my watch
$6m $100m 16×
The problem

Most businesses aren't short of AI tools. They're short of knowing where AI pays.

Slow decisions, overlapping initiatives, plenty of activity without enough progress. There's no shortage of AI pilots, dashboards or reporting, but not enough shared understanding of what matters. Different teams see different truths.

That's drag. And drag is expensive.
The difference

The market sells you one half. I've done both.

The AI tool sellers

They sell you the licence

A subscription and a login, with no view on which decisions matter to your P&L.

Evolve: operator, not consultant

The diagnosis, then the build

I work out where AI belongs, then build it, because I've carried the numbers in a business like yours. Evolve itself runs on AI agents, so I use what I sell.

The AI advisors

They hand you the deck

Strategy decks and governance roadmaps. They leave before anything reaches production.

How I work

Four rungs. Each earns the next.

01

Diagnose · Growth Diagnostic

Where data and AI move your numbers, and where they don't, ranked by value, effort and risk.

scoped with you
02

Design · The roadmap

A prioritised plan: the few AI opportunities worth doing, in order, with the first move named.

decision-ready
03

Deliver · The build

I build the first high-value AI use case and put it into production, where the business uses it.

scoped with you
04

Partner · Fractional data & AI lead

Senior judgement on retainer, a few hours a month, on the decisions your business can't make alone.

monthly
The record
25+
years in senior commercial roles, including GM at Briscoe Group and EziBuy.
16×
online revenue growth, $6m → $100m, Briscoe Group.
1
person accountable, from diagnosis to build. You deal with me directly.
“Evolve put AI to work on our marketing, and that saved us a full-time role. I’m closer to the business than I was, and our costs are under control.”
Marian, Owner, All About a Girl
Questions

What people ask before they start.

What does an AI consultant do for a New Zealand business?

I start with a diagnosis: where data and AI will move your numbers, and where they won't, ranked by value, effort and risk. Then a prioritised roadmap. Then I build the first high-value use case and put it into production, where your business uses it.

What is a fractional data & AI lead?

Senior data and AI judgement on retainer, a few hours a month, without hiring a full-time executive. I make the calls with you that your business can't make alone.

Will AI work for my business?

Not everywhere. The diagnosis says where AI won't pay as clearly as where it will, so you only spend on the parts worth building.

Who will I work with?

Me, Dave Hughes, from diagnosis to build. I've spent more than 25 years in senior commercial roles, including GM at EziBuy and Briscoe Group, where online revenue grew from $6m to $100m.

Do you work outside Palmerston North?

Yes. I'm based in Palmerston North and work with businesses across New Zealand and Australia.

Start

Tell me about your business.

Answer any of these in a few lines. I'll reply with where AI would and wouldn't help, and what it would take.

  1. What decision are you trying to make, or what feels off?
  2. Where does your team lose the most time or money today?
  3. What data do you have, and who looks after it?
  4. Have you tried AI or automation already? What happened?
  5. What would a good result look like in 90 days?
Email your answers

You'll deal with me, not an account manager.