evolveBusiness made easy Free 45-minute chatFree chat
For owners of retail, online and product businesses

Where is your business losing money?

Leave the data to me. I dig into the numbers, figure out what is going on, build the fix and hand it over for you to run. I use AI where it earns its place, and I'll tell you where it doesn't.

We talk through your business, then I send you a one-page readback of where the money is most likely going. If I can't see anything worth fixing, I'll say so.

25+ yearsin senior commercial rolesGMBriscoe Group and EziBuy13×online revenue at Briscoe, $6m → $80mOne personfrom first chat to fix
Today Illustrative Pricing drifts Promo costs Typical path Pricing optimised, stock fixed With diagnosis & fix The diagnosis Leaks measured: customers, pricing, promotions, stock, costs With diagnosis & fix Fixes ranked by value First fix built and in use AI where it pays
With diagnosis & fixTypical pathIllustrative
01 — The problem

Owners work incredibly hard. Sometimes the money just drains away.

As a business grows, planning and buying get slower and more complicated, so decisions slow down too.

02 — The usual options

What most owners can do today.

Carry on and guess

Familiar, and it is where the leaks stay hidden.

Evolve: one person, your numbers

I led the team that took Briscoe Group's online revenue from $6m to $80m. Leave it to me. I dig in until the number is true, then build the fix with you.

Buy a tool or hire a big firm

Very good at building decks and telling you what's wrong. Delivering it is a different story.

03 — Where I look

Where I look for the money.

I start in six places. The chat tells us which one matters most in your business.

I was left to run a company budget with no experience and nobody to talk to. All I needed was just an easy way to find an answer, not a complex way to solve a complex problem.

Hand-drawn shop owner on a unicycle, juggling a laptop, a shopping bag, a box, a gold price tag, a truck and a cog.

E-commerce

Growing online sales, and making sure they pay.

Online strategy, e-commerce platforms, online fulfilment, digital marketing
Built e-commerce channels for Hunting & Fishing NZ, EziBuy, Briscoe Group and All About a Girl. Led the team that took Briscoe Group's online revenue from $6m to $80m. Over four of those years the online profit margin doubled, from 7.2% to 14.0%.

Customers

Finding more of the right customers, and keeping them.

Acquisition, retention, loyalty programmes, customer insights
GM Customer Insights at Briscoe Group, building the tools that put customer data in front of the board and executive team.

Stock and planning

Buying the right amount at the right time, so cash isn't sitting on a shelf.

Merchandise planning, demand planning, inventory management
Merchandise planning manager at EziBuy. Responsible for inventories of $30m.

Marketing

Does your marketing pay for itself, and are you charging enough?

SEO, SEM, GEO, digital and social marketing, promotions, pricing
Managed marketing at Briscoe Group, and tested pricing with A/B tests and experiments. Ran a print tender for promotional mailers that cut costs by 18% and shortened lead times.

Supply chain

Getting product to where it needs to be for less, with service that holds up.

International supply chains, freight, distribution
GM Supply Chain at EziBuy and Briscoe Group. At Briscoe Group, fulfilment wages fell from 8.4% of online sales to 7.7% as sales grew, and two-day dispatch held at 87% while volume grew 13%.

Systems and AI

Choosing the right system, getting it working, and using AI where it pays.

System selection, implementation, data and reporting, AI
IT Manager at EziBuy, then led e-commerce platform selection at Briscoe Group. Built live planning systems for a retailer and a product business.
04 — How I work

Three steps. Each earns the next.

Look

Free 45-minute chat

A 45-minute chat and a one-page readback of the leaks most likely in your business. If I can't see anything worth fixing, I'll say so.

Plan

Growth Diagnostic

I measure where the money is going and give you a prioritised plan: the few fixes worth making, in order, with the first move named.

Build

The first fix

I build the first fix, put it into use, and hand it over for you to run. Often that uses AI, sometimes it does not.

scoped with you

You end up knowing where your money is going and what to do about it.

Proof

Where I've done the work.

05 — The record

You either have delivered it or you haven't.

Stories from the coalface
A retailer

They didn't have enough stock in the right place, and couldn't see it. I built a live planning system that tells them how much to buy and where to place it. They get product to market faster, their stock problems were resolved, and it showed on the bottom line.

A product business

The person doing their planning had to pull together numerous data sources by hand, each with its own problems and inaccuracies. I built the whole flow, so they can see their stock right through the supply chain, across six countries. The system tells them how much to buy and where to place it. They get to market faster, which solved their inventory problems, and they run it themselves.

Marion, owner of All About a Girl, in her shop

“At 72, I really think I have the winning edge on all my younger competitors.”

“As an established business owner of 20+ years, I have navigated the waters pretty much by myself and always wondered if I should be doing more. I have tried at least three marketing firms that over-promised and under-delivered. Then along came Dave … The amount he knows, and how he explained it in everyday language, got me interested.”

— Marion, Owner, All About a Girl

Before Evolve: GM at Briscoe Group and EziBuy, sales budgets over $100m, 200 people led, and more than $2.7m taken out of costs through tenders and freight reviews.

FAQ

Questions

Where is my business losing money?

Usually in pricing that has drifted, promotions that cost more than they return, stock that sits, and costs nobody has reviewed. I measure the leaks first, so we both know what's real, then build the fixes worth making. How to check your own numbers.

Do you help with stock, supply chain and merchandise planning?

Yes. I've been GM Supply Chain at EziBuy and Briscoe Group, and merchandise planning manager at EziBuy. I look at what you buy, how much, when, and what it costs to get it to your customers.

What does it cost to get started?

The chat's free. After that my time costs money, and if the results don't come, you'll know why and we'll sort it out.

Is this for my kind of business?

If you sell products, most likely. My background is retail, e-commerce and product businesses, so that is where I'm strongest. I also take on other businesses where I can help. If you're not sure you fit, tell me about your business and I'll say so straight.

Will AI work for my business?

Not everywhere. The readback says where AI won't pay as clearly as where it will, so you only spend on the parts worth building.

Do you use AI to do the work?

I stand by all my work, but I do use AI to make process faster. Analysis, reports and fixing data are largely done by AI. I stay close to the outcome and answer for it.

Who will I work with?

Me, Dave Hughes, from the first chat to the fix. I was GM at EziBuy and Briscoe Group. I've owned the number and still have the scars to prove it.

Start

Tell me about your business.

Answer in a few lines and I'll be in touch to set a time. The 45-minute chat and the one-page readback are free.

You'll deal with me. Give me a shout on 027 546 9600.